University of Udine |
Industrial Association of Udine |
 European Commission |
Final Conference"Create to Innovate" Successful methodologies and
experiences |
Wednesday, March 30, 2005
Palazzo Torriani
Largo Carlo Melzi, 2 - Udine - ITALY
In nowadays market, which is more and more complex and is undergoing a very fast evolution, successful companies can develop and preserve competitive advantages thanks to innovation. The engine of the innovative processes is creativity, both individual and related to the whole organization. Therefore, the challenge for the companies is creating the organizational conditions for the emergence of creativity and its sustainability through managerial methodologies and techniques.
The aim of the meeting is to show the experiences of European firms who successfully managed their own creative capabilites and were able to transform them into value for the market, and then to discuss those factors which may facilitate or block creative processes inside organizations.
These important experiences are among the results of the project "CREATE - Creative Processes for Enterprise Innovation", funded by the European Commission and coordinated by the University of Udine, which has collected in a comprehensive methodology the best techniques for enhancing creativity and innovation inside organizations.
The meeting is promoted by the University of Udine in collaboration with the Industrial Association of the Province of Udine.
Programme:
14:30 INTRODUCTION
Welcome
Giovanni Fantoni
President of Industrial Association in UdineFurio Honsell
Chancellor of University of Udine
European Support Action for Systemic Innovation
Paul Hearn
European Commission Project Officer
Organization and Techniques for Creativity Development: "CREATE" Methodology
Alberto F. De Toni
Professor di Production Strategy
University of Udine15:30 EXPERIENCES FROM THE ENTERPRISES
Gioacchino Mozzon
R&D Business Unit Cooling Director
Indesit Company
Luciano Brotto
Product Development Manager
Derbi – Piaggio Group
Fabio Scottà
Marketing and Sales Manager
Pininfarina Extra16:45 COFFEE BREAK
17:00 HOW TO DEVELOP CREATIVITY
Jerry Banks
Professor emeritus
Georgia Institute of Technology
Alessandro Garofalo
Product-concept Consultant
Idee Associate18:00 EVALUATIONS AND PROSPECTS
Krsto Pandza
Professor of Operations Management
University of Maribor
Aleardo Furlani
Managing Director
Innova19:00 CLOSE
Presentations are provided with simultaneous translation by audio support.
Please, if you want to partecipate, send a fax to +39 0432 276206
How to arrive at the conference