Idea Generation

The Gordon’s method is one of the creative techniques developed by Osborn in his famous book “L’arte della creativity”.

“In “Operational Creativity” by William J.J.Gordon, collective discussion firstly addresses every conceivable aspect of a broad problem solving approach. For example, to devise a new tin opener, the Gordon group discusses the “opening” theme and examines any possible meaning of this word and any possible example of opening (items, nature, etc.). This process helps to discover unusual approaches to the planning of a new tin opener. Afterwards, the group studies and develops these approaches.” (Osborn, 1992)

  • Osborn A.F., L'arte della creativity, Milano, Franco Angeli, 1992, ed. orig. del 1953.





rahul s  17-09-2010
iipm,   india

chutiya method 

deepu  24-09-2010
kjc,   india

its not the current definition.. Gordon Method The method emphasizes effective communication and conflict resolution using the win-win strategy. Other skills from his program are Active listening and the use of I-Messages. Besides P.E.T., Dr. Gordon and his organization has introduced Gordon workshops for leaders (L.E.T.), adults (Be Your Best), youth (Y.E.T and Resolving Conflicts at School), teachers (T.E.T.), salespeople (Synergistic Selling). 

MANISH siddhartha  27-09-2010
,   india

kisi pata chale to plz mere ko mail kar dena...thanx 

sunny  28-09-2010
,   india

piz ese or elabourate karo, agar mile to. 

harshit  04-12-2010
IIM(L),   inida

total mehod 

mohit agarwal  04-12-2010
IIM(A),   india

quality method..without this brief note i cant be able to understand the gaurden methods thnx for ur notes..thnxxx 

shailesh yadav  04-12-2010
IMR,   india

Jamun method... 

shrey rawat  27-03-2011

nice one...example was vry gud..!!... 

zakia  12-02-2012
student,   kenya

more and clear information needed. 

Dia  27-04-2012
,   pak

well... gud example indeed!! more details required.... 

haya  10-02-2014
no,   pak

a detailed exmple is needed plz help